
CASE STUDY: Stranger Things 5
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AGC partnered with TOB Inc. to support a multi-location retail display rollout inspired by Netflix’s Stranger Things, installed across TELUS retail stores throughout Western Canada. The goal was to deliver a bold, dimensional in-store experience that captured the look and energy of the series while remaining consistent, durable, and retail-ready at scale.
Each installation was built as a layered 3D display rather than a flat graphic solution. Multiple dimensional components, sculpted details, and raised elements were assembled on site to create depth and visual impact. The addition of themed bicycle props extended the display into the customer space, creating an interactive, photo-friendly moment that encouraged engagement without disrupting store flow.
AGC managed the installations across Western Canada using its experienced retail installer network. Store layouts varied by location, requiring careful planning and on-site adaptability to ensure each display was installed safely and consistently. Precise sequencing, clean finishes, and attention to detail were critical to maintaining the intended visual effect across all locations.
The final result was a high-impact retail activation that transformed everyday TELUS stores into immersive brand moments tied to a globally recognized entertainment property. This project demonstrates AGC’s ability to execute complex, multi-location retail installations involving custom 3D elements and interactive features with consistency and precision.
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